City East Business Centre, East Belfast

Some ideas for Kenny and the East Belfast Enterprise team

We looked at your spaces, your community, and the businesses you support. Then we used AI to imagine what those spaces could look like full of life. Have a look and tell us what you think.

Your spaces, full of life

Every space you offer, imagined with the right people doing the right things. Same rooms, same lighting, same Belfast. Just alive.

01

The Foundry

Hot-desking from £99.95/month, shown the way it feels

"A collaborative community in a city centre location but without the city centre prices."

That's from your homepage. Right now it's a text claim.

We think showing The Foundry full of focused, productive people, Edison bulbs glowing, laptops open, coffee from Happy Out beside them, would do more than any sentence could.

Would imagery like this be useful for your marketing?

The Foundry hot-desking area, people working
Focused work at The Foundry Dual monitor setup at The Foundry
Standing desk moment at The Foundry Row of desks with people working
Workspace detail, laptop and coffee Quick chat between desks
The Foundry from the far end, full of people
02

The Breakout Corner

Where connections happen, under the Belfast cranes

"BE More Collaborative: fostering partnerships that drive growth and innovation."

Your words, from the homepage. The breakout corner with the Harland & Wolff cranes mural is your most iconic space.

We think showing it full of people connecting, mentoring, and building together would capture the community spirit better than any description.

Worth seeing?

The breakout corner alive with people
Mentoring conversation Working from the Chesterfield
Group conversation under the cranes mural Reading in the wingback chair
Working on Chesterfield, someone walking past Close mentoring conversation
Coffee table detail, notebooks and cups
03

The Boardroom

Workshops, training, and proper meetings from £38/half day

"In an average year, we assist over 200 individuals and businesses via entrepreneurship training, mentoring and ongoing advice and support."

From your About page. That's 200 people a year coming through your rooms.

We think showing a boardroom full of engaged people, ceramic mugs on the table, someone presenting at the screen, would make that stat feel real.

Could you use imagery like this?

Boardroom full of people in a workshop
Ceramic mugs and branded stationery People collaborating over notebooks
Presenter at the screen, full room Two people collaborating over notes
Table-level view down the boardroom Speaker mid-gesture at the head of the table
Ceramic mug and handwritten notes
04

Happy Out Cafe

The social heart of City East, more than just a desk

"All under one roof, paving the way for your success."

From your services page. You've got a brilliant cafe on-site, but it barely appears in your marketing.

We think showing someone working with a flat white and a laptop, sunlight on the concrete floor, hanging plants overhead, would sell the lifestyle as much as the desk space.

Is this the kind of content you'd use?

Happy Out Cafe alive with people
Working from the cafe Ordering at the counter
Meeting over coffee and food Barista handing over a coffee
The cafe buzzing with people Hands around a coffee, laptop beside
Colleagues carrying lunch to their table
05

The Mentoring Room

One-to-one business support, where it actually happens

"When you start a business it's super important that you have a supporting team behind you, someone that you can go to and talk to about how to grow your business."

That's Clare Young from Vet Rehab NI, one of your tenants.

We think showing the intimate meeting room with two people in a real mentoring moment, the amber lamp, The Foundry through the glass, would capture what business support actually looks like here.

Would this resonate?

Mentoring session in the intimate room
Business advisor explaining Taking notes, the entrepreneur's perspective
Reviewing a document together The mentee's perspective across the table
Mentoring session seen through the glass wall Writing notes during the session
Handshake at the end of a mentoring session

Your visual world

Additional imagery for your website, socials, and marketing. Everything matches your existing photography style. Belfast light, your spaces, your brand.

Walking into City East Passing in the corridor Making tea in the break area The Foundry branded wall Coffee and pastry Networking in the breakout corner City East at dusk, lights on Focused workspace Belfast from The Foundry 200+ businesses supported annually Supporting East Belfast since 1995 EBE logo

What do you think, Kenny?

Which spaces would you want to see first? What are we missing? What would actually be useful for your marketing right now?

matt@bizarrebunny.co.uk